Embrace Pet Insurance is a highly recommended product primarily because of its flexibility and unique, comprehensive coverage options. Pet parents can highly customize their plan by choosing from various annual deductibles ($100 to $1,000), reimbursement percentages (70%, 80%, or 90%), and annual limits (from $5,000 up to unlimited), allowing them to perfectly balance budget and protection. A major differentiator is their policy on curable pre-existing conditions, which become eligible for coverage if the pet goes 12 months symptom-free. Furthermore, their standard accident and illness plan refreshingly includes dental illness coverage up to $1,000 per year for issues like gingivitis and extractions, a feature often excluded or an extra charge with competitors.
The company offers significant stability and valuable supplemental features that enhance the policy's value. Embrace is backed by an underwriter, American Modern Insurance Group, which holds an A+ (Superior) rating for financial strength from AM Best, suggesting high confidence in their ability to pay claims. The policy includes complimentary coverage for comprehensive alternative therapies, such as acupuncture and physical therapy, at no extra cost. Pet parents also benefit from the free, 24/7 PawSupport pet health line, which provides round-the-clock access to veterinary professionals for advice and peace of mind.
Ultimately, Embrace is a solid choice for long-term pet owners seeking peace of mind and excellent customization. The company has a strong track record, covering 92% of all claims in 2024 and paying out more than $212.5 million in claims that year, demonstrating financial reliability. While it sits in the middle of the pack price-wise, the value is clear, especially for owners of young pets or breeds prone to hereditary conditions. Their commitment to customization, combined with the coverage for curable pre-existing conditions and included dental illness care, makes it a powerful option for those who prioritize extensive coverage over finding the absolute lowest premium.